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About us

Our Journey


Our journey as a beauty products supplier started in 1997 when we acquired an existing beauty products supplier located on the Gold Coast.

Along the way from then to now we've seen the industry change in many profound ways. We are constantly in a process of change to keep pace with developments to deliver the optimum results for our clients.

Our core elements remain based upon safety of our products, effectiveness of our product ranges and reliability in supply.

Redefining modern beauty


With exceptional products and a focus on quality, we provide an experience that leaves customers feeling radiant and empowered.

Our products are designed to inspire confidence, combining luxurious ingredients with effective formulations. Each item is crafted to elevate your beauty routine, while our dedication to excellence shines through in every detail.

Discover our range

Meet our team of experts

Passionate experts committed to enhancing your beauty experience

Tony

Tony is celebrated for his expertise in skincare formulations and often shares his insights on beauty trends. He has also launched a successful line of eco-friendly beauty tools.

Aline

Aline is a renowned beauty influencer and entrepreneur. In 2023, she was recognised as one of the most influential figures in the beauty industry by Beauty Insider, who highlighted her innovative approach to skincare.

Beauty Essentials

Mich Starck is a beauty entrepreneur and skincare expert. He has developed a range of award-winning products that have gained international acclaim. In 2022, he was named as one of the top beauty innovators by Glamour Magazine.

Joseris

Joseris is a beauty brand that launched in October 2020. Though initially focused on skincare, they quickly expanded their range to include makeup, haircare, and wellness products, creating a holistic approach to beauty.